Merck Serono Thyroid-Symposiums

Building on 15 years of expertise in the thyroid-indications area and almost 10 years of responsibility for Euthyrox®, BRAND HEALTH developed an umbrella brand concept for the MerckSerono Thyroid-Symposiums.

Customer
Merck Serono
Press contact
Rike Funke

Project

MerckSerono is the initiator and the exclusive sponsor for this successful series of events, that celebrated its 30th anniversary in 2012. For all seven german-wide events, more and more lots than 60,000 APIs, Radiologists, nuclear medics as well as clinics are addressed. Approximately 350 attended doctors attend each the CME-Certified events The aim was to give the Symposium its own Branding and relate it with the Euthyrox® Brand elements. In front stood the development of a logo and separate designs for the scientific events. Premise here: Recognizable elements of the events involved in the concept design.

For the jubilee year 2012 (30 years Wiesbaden, 10 years for Munich and Berlin) a separate concept was prepared , that was extensively integrated in all materials and had many added highlights. Thus, among other things: selected presentation and publications over the past years were collected an specially branded USB-stick.

BRAND HEALTH is a full-service-agency, responsible for visual appearance rather than place: From Banners, Roll Ups right up to the desired brochures. This ranges from the thyroid-patient advisors right up to scientific abstract volumes and documentation.

Networking

Marian

Kommunikationsforschung

Meducat

Medical Education

Brand Health Circuit

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