Since the agency was founded in 2005, BRAND HEALTH has successfully been supervising the product “with the lion”. Even authorities, institutions and new competitors exerting a great deal of competitive pressure have been unable to dissuade BRAND HEALTH from its consistent implementation of the positioning since Cipralex’s launch. ‘The lion’ is a key visual that has continuously been re-enacted in an exciting and valuable manner, remained independent and strong, and can be found throughout the whole communication package, including professional ads, direct marketing campaigns, events as well as service and information materials. The consistent maintenance of the branding elements results in an extraordinary brand identity.

The campaign was distinguished with a Gold-award at COMPRIX 2006 and was additionally made a finalist at COMPRIX 2010.