Bendalis – AgainLife Produktlinie

The medical products with the active ingredient Adelmidrol® are indicated for skin- and mucosal-damage caused by Chemo-, Radiation-, as well as Immune-Hormone-therapy.

Customer
Bendalis
Press contact
Rike Funke

Project

The extensive communications package shows the BRAND HEALTH-Understanding of integrated communication between RX and OTC, because both are successfully relevant.

A minor part of the communication activities was addressed to Specialists, Pharmacists and responsible nursing staff. Notifications, Doctor- and Sales-materials are executed. Events and Exhibition appearances are implemented. Public relations for the medical circle of experts and pharmacy-media is an added primary ingredient of the campaign.

Next to the classical communication to specialists, an extensive and target-orientated social-media concept for Patients and consumers is implemented. This includes a social media platform, social media monitoring using the research tool Brand Tracker®, innovative real-time marketing, as well as extensive online PR. It goes without saying this strategy comprises of an elaborate SEM and an efficient SEO, in order to reach maximum Marketing success.

Networking

Marian

Kommunikationsforschung

appPeople

Digital Lead

Meducat

Medical Education

Brand Health Circuit

Channelyzer

Doctype

AgainLife Wirkmechanismus

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