Bendalis – AgainLife Produktlinie
The medical products with the active ingredient Adelmidrol® are indicated for skin- and mucosal-damage caused by Chemo-, Radiation-, as well as Immune-Hormone-therapy.
- Press contact
- Rike Funke
The extensive communications package shows the BRAND HEALTH-Understanding of integrated communication between RX and OTC, because both are successfully relevant.
A minor part of the communication activities was addressed to Specialists, Pharmacists and responsible nursing staff. Notifications, Doctor- and Sales-materials are executed. Events and Exhibition appearances are implemented. Public relations for the medical circle of experts and pharmacy-media is an added primary ingredient of the campaign.
Next to the classical communication to specialists, an extensive and target-orientated social-media concept for Patients and consumers is implemented. This includes a social media platform, social media monitoring using the research tool Brand Tracker®, innovative real-time marketing, as well as extensive online PR. It goes without saying this strategy comprises of an elaborate SEM and an efficient SEO, in order to reach maximum Marketing success.