In the poll to the audience winner in the "365 Landmarks in the Land of Ideas" contest, Paulinchen e.V. made the "Day of the Burned Child" on 7th December as "Selected Place 2011" among the 10 finalists.
- Paulinchen e. V.
- Press contact
- Rike Funke
Paulinchen e.V. - finalist in the competition "365 places in the land of ideas"
The "365 Landmarks in the Land of Ideas" competition has been jointly implemented since 2006 by the site initiative "Germany -Land of Ideas" and Deutsche Bank. The initiative, sponsored by the Federal President, annually awards 365 outstanding projects and ideas that make a lasting contribution to the future viability of Germany.
Paulinchen – With its nationwide prevention campaigns, the Initiative für brandverletzte Kinder e.V. (initiative for children with burn injuries), founded in 1993, raises awareness about the consequences of suffering burn injuries in childhood, the treatment of these burns and accident risks.
In Germany alone, more than 35,000 children every year, under the age of 15, suffer such serious burns and scalding and must seek medical attention, with about 6,000 children needing to be admitted to the hospital.
Both Alfred Ernst, Managing Director of BRAND HEALTH, and Art Director Anja Pfeiffer-Amankona have been doing pro bono work for Paulinchen e.V. for many years.
BRAND HEALTH developed two eye-catching and emotionally moving campaign motifs for various prevention topics.
- The „Careful with hot liquids!“ theme came into existence in 2009.
The objective was to warn the public of the dangers of hot liquids. The campaign’s theme demonstrates arrestingly that even one cup of hot liquid can scald up to 30% of an infant’s or toddler’s body surface. The campaign included ads and a poster in various sizes. Frankfurt photographer Frank Weinert provided his services to the cause free of charge.
- In 2010 Paulinchen e.V. launched the nationwide „CHILD BURN VICTIM DAY“, which takes place annually on December 7 Every year, numerous organisations and institutions such a specialized hospitals for burn victims and fire departments are involved in organising this day.
The BRAND HEALTH team created a new visual featuring a young girl with burn injuries expressingdreams as well as her wish to be normal. The authentic and emotional theme serves as a guideline for print and online materials. BRAND HEALTH worked together with Swiss photographer Gabriela Acklin, who photographs child burn victims at the Zurich Children’s Hospital as part of her work.