EUNOVA® is a multivitamin sold exclusively in pharmacies with a unique, patented multivitamin pearl technology.
- Press contact
- Rike Funke
After a successful pitch in 2010, BRAND HEALTH headed up the new campaign of the well-established brand in order to revitalize it and prepare it for the future.
Based on the Brand-Health-Circuit® with well-founded, strategic derivation, detailed positioning development and market-relevant brand essence and target group adjustment, the selection of the new EUNOVA® testimonial fell upon Dr. Vitali Klitschko and his younger brother Wladimir, who as brand messengers were generating more presence and capturing more attention for EUNOVA®.
BRAND HEALTH was able to acquire star photographer and director GABO for the photography shoot and filming.
A cross-media campaign was developed: Special interest and public ads that link to the Internet spot using QR-codes, social media activities such as a mobile app for receiving daily “Vitali’s vitality-tip”, POS materials such as window and floor displays, sales force documents, end-consumer brochures and give-away articles.